In 2021, Brittany-based company EMD-Pro approached us for the first time with a project for a stand at Milipol Paris, the world’s leading event for state safety and internal security. The idea was as clear as it was ambitious: to bring life to an immersive, ultra-realistic space. So, we created a space made from two…
A showroom is a strategically arranged area used to display products or to demonstrate solutions. If used correctly, it can prove to be very beneficial for sales. It is also used to make your visitors discover in a more “fun” and educational way the history of the company, its DNA and values. Provides an Experience…
September is coming, time to discover the design & decorative trends that are emerging for 2020-2021. Below is our selection: SOUTHERN HEAT Terra Cotta Rattan & Caning Handicraft object Ceramic, clay Oriental rug & Ethnic blanket GRAPHICAL NATURE Graphical plant Ecology Recycling Green shades POETIC Curved & flud line Powder pink & Cantaloupe Velvet Face…
No, we are not suffering from lockdown depression. On the contrary! An exhibition stand only becomes powerful when blended with your communication strategy. What does it imply? It is simple. It implies that your stand supports your message and reflects the brand identity. For that, it must preferably embed proper communication tools. Live &…
Houston, we have a problem…or not? History will remember that in 2020, a micro-organism shut down our entire society. The covid-19 pandemic has instantly topped the crises Hall of Shame of our times: terrorist attacks, climate change, social instability (yellow bests movement), etc. The list goes on. Coronavirus, like all these disturbing events, highlights the…
Welcome to l’Eclozr, The first Design Lab in Brittany The launch of this brand new and inspiring third place took place on the 19th of September. And we were PROUD to be there. L’ÉCLOZR, WHAT’S THAT? Founded by three brilliant entrepreneurs (Maël Jaffrelot, Loïc Deffains and Nicolas Letullier), l’Eclozr is a place where start-ups and…
Live monitoring, instant adaptability! As you now know, traditional analytics make evaluating your performance and presence during an exhibition possible. Did you miss our last article? No problem – check out The R3, the performance matrix signed by Live & co. These analyses take time, but that kind of data is vital to optimising communication…
When you think about Barcelona, art springs to mind (Gaudi, Picasso, Miró, Cerdà, etc.), and football too (apparently there’s a little Argentinian guy who’s pretty good…). But Barcelona is also famous for something totally different. Each year, it hosts the Mobile World Congress: the largest mobile event in the world, bringing together the latest innovations…
It’s not enough to think that success is about attracting people to your brand’s stand. Of course, it’s essential. But maintaining them engaged and triggering interaction is crucial to perform. That’s how proximity and trust are built between brands and their publics. In our digital era, and the reign of connected objects, stands become real…
