Historically, our trade has been that of talented, creative carpenters: a workshop and anything was possible (well, almost). Then, agencies gradually started integrating communication issues into stand design. More concerned with ROI (Return On Investment), integrated communication, and storytelling, customers complexified their briefs, adding to the challenges of creativity and visibility. It was, therefore, only natural that the creation of exhibition stands and event spaces should be taken to the next level.
Today, our core business is customization. But we’re noticing that our customers are also increasingly looking for modularity. This encourages us to join forces with partners specialized in the production of high-performance modular structures.
Alexandre Babin – co-Director, Live & co.
Marketing considerations are now integrated right from the start of the project. This is also why Live & co must stay on top of trends and integrate new challenges, such as eco-design and artificial intelligence. As a result, our proposals involve a wider range of expertise and, naturally, external collaborations. That’s why maintaining excellent relations with our partners is more important than ever.
In the name of co-creation
For us, our network of partners is, first and foremost, a pool of expertise. Going beyond the simple exhibition stand is vital if we are to add value to our proposals. Our partners become contributors by nurturing solid ties based on seamless collaboration and dialog. Their input can provide the technical or graphic touch that makes the difference. And their expertise often brings added performance and peace of mind when it comes to manufacturing or installation.
++ Proactivity
++ Creativity
++ Serenity
Favoring long-term relationships is also a question of reliability and efficiency. Because when you know who to call on, you gain time, methodology, and confidence. But these relationships are not immediate. They take time to build and need to be looked after. The idea is to align our interests and meet our mutual expectations. This involves dialogue, fair remuneration, and respect for execution details to avoid putting our partners in precarious situations.
Growing together.
Our ability to limit the environmental footprint of our activities is increasingly decisive (and scrutinized by our stakeholders). Our impact is intrinsically linked to that of our partners. That’s why it’s increasingly important to include them in our approach to responsibility. Not only can we learn from their experience, but we can also nurture their own progress towards more responsible practices. In this age of reducing, reusing, and recycling, maintaining more committed relationships with suppliers is central to the gradual transition to ever more circular models.
+++ Responsibility
+++ Eco-design
+++ Circularity
In short, building strong relationships with our partners is more than just a business formality. It’s a strategic investment that contributes to the long-term success of our projects. By integrating our values into our partners relationships, we can achieve our current objectives and position ourselves for continued, shared, and sustainable growth.
